I help leaders exponentially expand their impact, without sacrificing their joy.

You’re not just looking for an Executive Coach. You’re looking for someone who stretches, champions and empowers you to step into the highest expression of yourself.

To be honest, I don’t measure success by career milestones, titles, or accolades. I measure it by how alive, present and daring leaders feel in the work they do - because those are the kinds of leaders who leave a positive lasting imprint on the lives of others. So when we work together, we explore what’s really holding you back, not just what sits at the surface.

Because the truth is that leadership can feel lonely. Most days, I’m supporting leaders to navigate the complexities of their role - developing the awareness and mindsets that make strategy land; and I’d rather focus on purpose, not just performance.

That’s why, as an Executive Coach, I’m all about creating space for unexpected ‘aha’ moments and state-shifting realisations to emerge - both personally and professionally. Because I don’t want you to lose your spark or feel disconnected. I want you to feel grounded, aligned, inspired and magnetic in your leadership (and life!).

And I know how to support you to get there.

Together, we won’t just overcome challenges, we’ll uncover possibility that you’ve been overlooking

LET'S CONNECT

We’re going to get along if you agree

  • family comes first

  • less is always more

  • self-care is not a luxury

This might surprise you.

My life 10 years ago looked completely different than it does today.

After my kids flew the nest, I decided it was time to pursue something for myself. I was a Physiotherapist but craved a change. So I enrolled in a Master of Counselling degree, eager to deepen my understanding of people and human behavior. Soon enough, I was supporting people to navigate challenges, providing guidance and care. But in the back of my mind, I knew something wasn’t quite right. The work felt reactive. I didn’t want to just help people unpack the past, I wanted to empower them to propel forward into a brighter future.

That realisation led me to Executive Coaching, and it’s been a love affair ever since. I threw myself into learning and experiencing everything I could: completing over 15 certifications, running a successful business, became a global thought leader in emotional intelligence through change, authoring a global emotional intelligence report, and eventually studying directly under Dr. Brené Brown in Texas.

Every step, every certification, every moment working in the frontline with C-Suite Executives gave me new tools, new perspectives, and new confidence in what I could offer.

Along the way, I’ve learned firsthand just how expansive this inner work can be. The frameworks, practices, and practical tools I now bring to Executives and teams have transformed not just their leadership, but every corner of my own life - helping me show up as a more present and patient mum, a more connected and supportive wife, a more grounded Coach, and a more authentic friend.

Experiencing the impact personally gives me absolute certainty in the power of this work. Now, I get to serve Executives and teams to step into clarity, courage, and alignment - helping them amplify their impact without sacrificing themselves.

This work is deeply fulfilling, I often pinch myself that I get to watch people show up fully in their work and life, and to know that everything I offer comes from having walked the path myself.

more about me ✦

more about me ✦

LATEST BOOK I READ:
The Signs, Dr Tara Swart

SUNRISE OR SUNSET?
Sunrise

YOU WOULDN’T GUESS IT:
I love crime movies

MY SECRET TALENT IS:
Crocheting blankets

TALENT DYNAMICS PROFILE:
Creator

ON SUNDAYS YOU'LL FIND ME:
Ride-on mowing

BORN IN:
Johannesburg,
South Africa

FAVOURITE COUNTRY TO VISIT:
Italy

NO. OF KIDS & GRANDKIDS:
4 kids & 7 grandkids

MY STAR SIGN:
Cancer

  • "Ali has this incredible way of making time slow down. Her presence is calming, yet energising at the same time - I always leave a conversation with her feeling inspired."

    Nadia S., Head of Marketing

  • "I feel like Ali saw my potential long before I did and she stretched me until I saw it too. I am forever grateful that I found her."

    Lesley B., Product Manager

  • "I came to Ali unsure if coaching would even make a difference. Now I wonder why I didn’t start years ago - working with her has been transformative, both professionally and personally."

    Pat R., Legal Counsel

Think I’m the right fit for you or your team?

LET'S TALK